As the rising star of American generations, Millennials are earning grown-up distinctions that make this group of young adults a prime target for financial institutions looking to grow their household portfolios. For instance, the long-term Millennial employment and economic potential are particularly promising. In 2015, they officially took over the workplace, with 53.5 million Millennial...Read More

Pokémon GO is a phenomenon that is capturing the attention of Millennial gamers and digital baby boomers alike. What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app? At a time when most US consumers were looking for a fun summer diversion, along comes Pokémon GO. If you’re not...Read More

With nearly 16 million Affluent Millennials in the US, financial marketers need to build a strategy that grows relationships with this profitable sub-segment. Marketers have been talking about the importance of Millennials as a coveted “segment” or “target audience” for years. But Millennials aren’t just a single demographic segment. They are the market. And a lot of...Read More

A social squad can expand your institution’s reach and humanize your brand, but don’t limit “social” to just online. Avidia Bank’s squad of brand ambassadors take social to the streets. Avidia Bank has figured out how to drive business by being social. They are called the Avidia Smarties, brand ambassadors who represent the bank both online...Read More

Research reveals the major forces that are shaping what consumers expect from their banking providers. People are more demanding than ever, and the table stakes keep rising. Can banks and credit unions keep up with today’s uncompromising consumer? Not long ago, consumers were conditioned to make sacrifices. In any product category, they were accustomed to...Read More

The world is transforming, and retail banking is just one of the many industries struggling to keep pace with changing consumer attitudes, desires and behaviors. Objectively, we can step back and nod knowingly at the changes that must take place: orchestrated technology, omnichannel experiences, a marriage of human and digital touches that not only empowers...Read More

Understanding what truly drives Millennials can give financial marketers perspective on how to build relationships that tap into this generation’s unique life goals and expectations. Creating brand experiences with — not for — Millennials is the first step. While much has been written about Milllennials and their perception of banks, many financial institutions still haven’t...Read More

At a time when mobile channels are increasing in importance, the ability to simplify basic transactions has the biggest impact on consumer satisfaction and loyalty. With competition increasing from both traditional and non-traditional financial organizations, the importance of an improved consumer experience and resultant satisfaction and loyalty has never been greater. Not only does an...Read More

As legacy financial institutions strive to provide more digital functionality, the role of the CIO has become more important than ever. Today’s CIO in the banking industry is expected to acquire new skills and assume new responsibilities while fostering internal collaboration and creating a start-up culture. To serve a changing market and respond to new...Read More