No doubt, the digital world is a critical part of promoting and maintaining your brand— websites, apps, email, social media, digital advertising and automated customer support systems all provide value and can improve targeting while reducing costs. Brands and branding are becoming more digital every minute. But don’t forget the analog part of your...Read More

  The digital revolution has irreversibly changed consumer behavior – and consumers’ expectations. Just consider that in a single minute … Siri answers nearly 100,000 requests. People in the United States alone send more than 3.5 million texts. YouTubers share 400 hours of new video. Google translates 69.5 million words. Instagram users click the heart...Read More